With most search engines link building has more impact on search’ results than any other factor, however you still need to make sure that your content is good enough to target your keywords. There are few things you need to check on the page that you will be using to target a keyword:

1. Make sure that you have a keyword rich title tag.
2. Make sure to have a keyword rich description tag (it has also a significant impact on your Click Through Rate as search engines use it as a snippet below your listing in the search engine result page)
3. Make sure to have a heading for your page that is contained in a Hx tag (H1, H2)
4. The page should have an adequate amount of keyword rich  content (150 words or more), the keyword repetition on the page must be in a user friendly manner

Once you feel good about the content in your page it is time to start link building, there are few things you need to consider that will help you to manage your expectations about results:

1. It will take some time especially for new websites to get good results
2. For competitive keywords  more links and time are required
3. Internal links count, you need to make sure that your internal navigation is built to send more page rank towards your most important pages that will target competitive keywords
4. Safety first, there are some link building techniques (we do not use them) that can put your site at risk of getting penalized by search engines, go only after safe and quality links.

If you order any of our packages feel free to ask us for on page SEO audit, we will be happy to do it for you.